Boar’s Head Brand
More than a delicatessen
Working as Boar's Head's Digital Agency of Record, Mode continues to create consistent content across channels that represents the quality and craftsmanship that has been the brand’s standard for over a century. Boar's Head maintains their reputation as a maker of finely crafted foods and through the social production of diverse recipe content, now positions itself as more than a delicatessen.
The Boar’s Head content team is constantly driven to evolve and experiment with new types of content to expand our client offerings. With quarterly rotating product features, we’re able to diversify the content and grow the audience while telling a cohesive story across channels.
Our unique recipe development, video and photo content production helped Boar’s Head maintain their increasing traction as leaders in the dessert hummus category. This strategy also included a new video format (#ShotOniPhone) specifically concepted for social consumption and easy sharing.
Team
Art Director, Stylist: Alyssa Morrison
Photographer: Maxim Vakhovskiy
Social Content Coordinator: Aidan Vinopal
Food Stylist: Bree Williams
Senior Producer: Paige Miller
Agency
Mode – Charlotte, NC
Services
Art Direction
Social Media
Photo + Video Production
Digital Experiences
Integrated Campaigns
Food + Prop Styling