Cloister Honey
From bee to bottle
Showcasing a logo mark to help tell the story of the heritage and quality of the Cloister Honey brand, the centerpiece of this system is a custom mono-line bee that serves as a seal of craftsmanship and a reminder of the brand’s attention to detail through the hidden beehive within the body. A familiar sans-serif type paired with an elegant script positions the brand in a sleek, sophisticated, and modern yet timeless way. This approach celebrates the artistry and respected position already held in the industry by Cloister Honey.
Hand-crafted and dignified, this direction gives a classic aesthetic to the brand but still feels modern and approachable. The custom word mark features ligatures that allude to the way honey drizzles in a subtle yet efficient way. It feels unexpected — bringing comfort, confidence and elegance while standing out as unique against competitors. With a dynamic color combination and graphic badges, this simple but effective execution lends itself nicely to flexible brand extensions.
This approach features a combination of an elevated word mark paired with a meaningful icon. The primary symbol is artfully based on the form of a beehive, which easily translates to secondary and tertiary collateral, creating graphics that have botanical flair. The customized word mark feels high-quality and luxurious but not pretentious. Paired with a custom handwritten script, this adds a visual personal touch that matches the high-caliber of customer service the brand prides itself on.
After internal discussions, the client ultimately decided the original Cloister Honey logo is more “near and dear to their hearts than originally expected” and did not move forward with the intended brand refresh. The client expressed these options were '“all truly wonderful and have been super helpful for us to see both really big and small evolutions of the brand.”