Mantle Furniture
Built for life and all who live it
Introducing Mantle Furniture, a direct-to-consumer furniture company based in Maiden, NC. The name Mantle tells a story of home, togetherness, and shepherding a generational business, while the visual identity layers in warmth and sophistication with a nod to traditional makers and craftsmen.
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Mantle is rooted in the values and heritage of North Carolina furniture making, a story we aimed to tell through a custom, modern shopping experience.
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We strategically rolled out content across platforms to introduce and grow the brand, balancing content around stories of craft, quality, and heritage.
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As part of a strategic brand roll-out, we also focused our attention on Interior Designers, interviewing them for insights on how they work and source custom products.
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Team
Creative Director: Ian Varrassi
Assoc. Director of Copy: Carson Pavkov
Art Director: Alyssa Morrison + Josie Shaffer
Photographer: Maxim Vakhovskiy
Agency
Mode – Charlotte, NC
Awards
WOLDA, Silver
Services
Brand Development
Creative Development
Integrated Campaigns
In-House Production
Art Direction
Social Media
Digital Experiences
UI/UX Strategy